History shows that civilizations tend eventually to get stuck in the patterns that brought them success. They can either stay stuck and decay or get unstuck and thrive.
—Eric Liu and Nick Hanauer

We once understood the world as linear and predictable. Today, it’s evident that the world is dynamic and unpredictable. Similarly, traditional economics believed people to be primarily rational. Now we see that people are primarily emotional.

We humans spend our entire lives in search of meaning. Meaningful experiences bring value into our lives because they resonate with our emotional beliefs and ideals and create loyalty and trust. Through design thinking, Takigawa Design can help you understand the significance of your brand offering and reinterpret it into one of meaning.